unnamed-210 March 2015

6 – 7.30pm


Understanding the values and power of social media for business can be challenging and knowing where to start even worse. Social Media Scientist, Hootsuite Expert and #ASMSCert, Allan Blair Beaton, joins us to show SMEs how to maximise and harness social networks like Twitter for business purposes, using industry leading social relationship platform Hootsuite.

This will be a highly interactive workshop and Allan has asked for everyone to bring along with them a laptop with wifi capabilities and to have handy your passwords to gain access to social networking accounts.

Allan will provide insight into:

  • 5 Ways to be a more social business
  • Understanding the value of social listening for business
  • Understanding why EVERY business should use Twitter lists for revenue opportunities
  • Understanding the value of social selling and lead generation instead of SPAMMING
  • Creating a dynamic and compelling LinkedIn profile and Company Page
  • Creating a dynamic and compelling Twitter account that will attract followers and leads
  • Creating a bespoke Hootsuite dashboard to enable Twitter and LinkedIn listening
  • Using GEO codes for hyper local and influential conversations about your industry
  • How to use Hootsuite to maximise and SAVE time on Twitter

Outcomes of this workshop:

  • Understanding of new and improved Twitter profile
  • Understanding of bespoke Hootsuite dashboard to include Twitters lists and geo-codes
  • Understanding a strategic and targeted methodology for content creation and engagement
  • 2015 Dos and Donts for small businesses using social media

Remember.. Please bring your laptops and have your social media password handy

*It’s free to register and spaces to this workshop are strictly limited. To register, click here.

Workshop will take place on the 4th Floor, Central Library, Liverpool.