How awful! I hope I don’t have to refer to this splendid new facility as ‘The ECHO Arena’ in future!!
Its just sounds crap, lets have a ‘News of the World Contemporary Art Gallery’ too.
LIVERPOOL’S stunning new waterfront arena will have a new name later this month … the Liverpool ECHO Arena.
Our world famous newspaper will be linked to the 10,600 seater development in an exclusive deal between the Arena and Convention Centre Liverpool and the ECHO’s publishers, Trinity Mirror North West and North Wales.
It now means the ECHO’s name will be synonymous with the spectacular construction which is going to attract some of the world’s biggest names in entertainment and sport over the coming years.