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Children and Young People Sales and Administration Assistant – The Reader

The Children & Young Persons Sales & Administrative Assistant will be based at The Reader’s International Headquarters at Calderstones park and have responsibility for sales of the wide range of Storybarn products, as well as offering vital administrative support to our Shared Reading projects for children and families.

The role will involve working closely with the children and young person’s team and with colleagues across the wider organisation, such as comms/marketing, development and finance. We need an organised and motivated assistant to devise and implement an effective sales strategy to support long term Storybarn growth and sustainability and the administrative support to manage calendars, bookings and databases in order to ensure that our projects are running as efficiently as possible.

Key Responsibilities:

All responsibilities outlined below will be put into practise through an embodiment and actualisation of Reader core values and ethos (outlined in recruitment pack).

School Sales:

– Regular sales communications with the existing Storybarn schools network via phone and email.
– Provide information to schools regarding their potential visit to the Storybarn and answering any queries they may have pre and post booking.
– Taking school bookings via email & phone working towards a termly and yearly % target set by the Storybarn Manager.
– Processing the relevant paperwork to accompany a school visit (confirmation letter, Risk assessments, directions, bookings T&C’S & invoice details)
– Utilising and updating the Reader’s contact database (Microsoft Dynamics) to track all communications.
– Contribute to the ongoing expansion and strengthening of the educational network both on a local and national level. This will include cold calls/emails and following up on new school leads.
– Inputting of sales data into an EXCEL spreadsheet and running a monthly report for the Head of Children & Young People to track sales and inform strategy.

Birthday Parties:

– To be a point of contact for all Storybarn Birthday Party Enquiries and bookings.
– Provide information regarding the Birthday Party offer and respond to customer enquiries and questions.
– Process and confirm all Birthday bookings using the Word Press & Outlook system (training provided).
– Monthly reporting on sales figures to the Head of Children & Young People.

Storybarn Family Offer:

– Have an in depth knowledge of the sessions on offer (Including, but not limited to, Incy Wincy Rhymers & Storyhunters) to be able to fully respond to customer queries.
– Support the ongoing sales of the sessions through attending and contributing to meetings with Comms, Marketing & Development.
– Devise new routes to market within a brief/target outlined by the Head of Children & Young People.
– Actively contribute to creative content with an eye on saleability and promotion.

Wider Administrative Support:

– Raise POs with the finance team, ensuring all CYP purchases are made in a timely and streamlined manner.
– Make arrangements for family fun days, such as booking transport, chasing and submitting catering orders and managing Storybarn calendar.
– Inputting evaluation data into appropriate spreadsheets to ensure projects are on track for meeting targets and reporting deadlines.


– To undertake any other reasonable duties as requested by managers.

Person Specification

Knowledge/ Technical Skills
• A background in sales communications (E)
• Excellent interpersonal and communication skills in particular when communicating via phone or email (E)
• Excellent Time Keeping management and work load prioritisation skills (E)
• Proficient in the use of MS office (E)
• Ability to demonstrate active sales experience (E)
• Customer Service experience (E)
• Flexible and quick thinking approach to respond to the customer need (E)
• Able to engage via email/calls in a relaxed, open and non-judgmental manner (E)
• Previous experience of working in the charitable / arts sector (D)
• Ability to demonstrate target driven sales experience (D)
• Experience of the schools and education sales market (D)

Special Circumstances
• Openness to embody the Reader’s Ethos and values ensuring these permeate all external and internal communications (E)
• Able to demonstrate why literature is important to you (E)
• A genuine willingness to work wholeheartedly as part of a lively team, to help our children’s work evolve and develop in the most positive and exciting ways (E)
• Committed to the success of our projects (E)
• Knowledge of and interest in children’s literature (D)

* E = Essential D = Desirable

Training and supervision in shared reading and safeguarding practice will be provided.
You must be willing to undertake an Enhanced DBS check

How to Apply

Note. Please do not just send in a CV. We will only consider applications that adhere to the following process –

Visit www.thereader.org.uk and select the Get Involved > Jobs tab where you will be able to view the full job description and download an application form. Please complete the application form and submit a covering letter, explaining how you meet the requirements of this role, to laurakershaw@thereader.org.uk

Deadline for applications: 11th November 2019.
NB: A high volume of applications may make replies to everyone impossible.