Freelance Marketing Coordinator, Liverpool Arab Arts Festival

Freelance Marketing Coordinator

Liverpool Arab Arts Festival  (LAAF) is looking for a committed and experienced freelance Marketing Coordinator to play a key role in delivering its 2019 festival

About

Founded in 1998, Liverpool Arab Arts Festival is a registered charity delivering arts and community programmes that bring diverse cultures together, increasing appreciation and awareness of Arab culture and arts at a local, national and international level.

Our year-round programme of events and community projects includes Liverpool Arab Arts Festival, established in 2002 and still the UK’s premier annual Arab arts festival.

Each year, our festival brings a thrilling celebration of Arab culture to venues across the city and showcases the richness of Arab culture through a packed programme of visual art, music, dance, film, theatre, literature and special events.

Liverpool Arab Arts Festival will run from Friday 5 – Sunday 14 July 2019.

We particularly welcome applications from black and minority ethnic (BAME) applicants as this group is currently under represented in the arts.

Job Description: 

Post:                                      Freelance Marketing Coordinator
Reporting to:                       Director and Festival Programme Manager
Hours:                                   16 hours (2 days per week) becoming full time during Liverpool Arab Arts Festival in July 2019
Fee:                                        £4,000
Contract duration:            Equivalent of 44 days until the end of July 2019.
Based:                                   In the LAAF office at Bluecoat and off-site for events

Main activities/Responsibilities:

• Work closely with the LAAF team and its partner marketing agency to plan and deliver an agreed marketing strategy for the 2019 festival
• Manage and create engaging content for LAAF’s core social media platforms
• Manage and maintain LAAF’s website, publishing content aimed at increasing traffic and raising awareness of LAAF’s charitable status to encourage online donations
• Work with partners to coordinate the collation and quality control processes for the festival brochure, including: sourcing copy, approval, image rights and managing process of Arab translation
• To analyse regional and national audience data and profiles, applying actions to reach new audiences
• Publish monthly e-newsletters aimed at increasing LAAF’s mailing list numbers
• Draft press releases for events to support PR activities
• Research, develop and maintain marketing relationships with local, national and international partners
• Be present at LAAF events, managing social media and ensuring overall GDPR compliance
• Support LAAF’s increased digital activities where possible
• Coordinate and contribute to the festival evaluation report

Audience Development

• Manage LAAF’s evaluation materials and data collection processes for the festival, including the collating audience, visitor, artist and volunteer data in line with funder reporting criteria
• Represent LAAF at Audience Agency meetings

• Manage the festival’s customer care, complaints, access, equality and interpretation policies
• Take a creative approach to increasing traffic to LAAFs website and social media platforms

General

• Provide support to the Director and Festival Programme Manager as required
• To ensure branding and other marketing obligations to funders and sponsors are met
• Carry out duties with full regard to LAAF’s Equal Opportunities policy
• Be available throughout the entire festival period, with rota to be agreed in advance
• Represent LAAF at external events when appropriate
• Carry out other duties commensurate with the post as required

Person specification

• A minimum of 3 years of marketing experience in the cultural sector
• Must possess knowledge and experience of adhering to GDPR guidelines
• Experience of Audience Agency collation and reporting
• Understanding of cultural sensitivities in relation to image and copy control
• Demonstrate experience in project coordination
• Excellent communication and time management skills
• Effective in managing relationships at all levels
• Ability to work under pressure and meet deadlines
• Strong attention to detail and thoroughness in your work
• Sensitivity and understanding to the different contexts of LAAF’s diverse work and audiences
• Excellent IT skills, including managing websites and social media
• A flexible and proactive approach to work
• Ability to work occasional evening and weekend shifts

Deadline:  5pm, Monday 18 March 2019

To apply, please submit the following:

• CV and covering letter (maximum 2 sides of A4) demonstrating your suitability for the role
• A completed Equal opportunities monitoring form

Please email your completed application to admin@arabicartsfestival.co.uk  with the subject ‘Marketing Coordinator application.’

Interviews to be held the week commending Monday 25 March 2019.

For more information, please email admin@arabicartsfestival.co.uk