Visible Virals – Transport and Parks

liverpool-parks-1.jpgVisible Virals – Transport and Parks launched last night at Croxteth Park

Visible Virals – Transport and Parks is a new commission by British artist Nils Norman. His campaign for Liverpool’s green spaces will appear across the city and its transport system throughout the summer.

The website is an ongoing photographic depository and interactive database of Liverpool’s amazing parks and greenspaces, compiled by the artist in collaboration with the city’s Park Rangers and hopefully you. Each park visited has been walked and photographed, in order to share and draw attention to the unique architecture, history, design and natural details of each.

To complement the project, a light-hearted advertising campaign draws attention to Liverpool’s unique and often little-known parks.

This playful campaign repackages each park’s identity as if it were a product or holiday destination, sometimes alluding to phrases and buzzwords of classic popular adverts. The posters will appear on buses, bus shelters, in stations and on billboards citywide during the summer of 2008. The documentation can be found on the Artwork page.

Visible Virals is part of the year-long public art programme commissioned by the Liverpool Culture Company as part of European Capital of Culture 2008, managed by Liverpool Biennial and supported by Liverpool City Council Parks & Environment Service and Merseytravel.