Threshold Festival campaign boosted by public support and Arts Council pledge
Threshold 2017 Crowdfunder: http://www.crowdfunder.co.uk/threshold2017
A Liverpool festival of grassroots music and arts has been given a huge boost in their crowdfunding campaign from a brand new patron and a pledge from Arts Council England.
Threshold Festival launched their campaign last week following a shortfall in funding ahead of their 7th annual event in Liverpool’s Baltic Triangle. Organisers have been amazed by the response so far, which has included a £1000 pledge from Pacificstream, a Liverpool support service for creative industries, making them an official Threshold 2017 Patron.
Pacificstream commented, “After being involved in the festival last year with the EU Creative Europe project, Viset and appreciating what a great independent festival Threshold had grown into, we just felt we had to help. Last year Pacificstream, The Lemon Collective, and our European partners got so much out of the festival that we wanted to put something back in this year.”
In addition to this great show of support, Arts Council England have now pledged to fund the final 25% of Threshold’s target if their campaign manages to hit the three-quarter mark of £6750. It now makes the crowdfund an ‘all or nothing’ situation for the festival but organisers are hopeful that fans will show their support and push them over the line before the deadline on 11th March.
To support Threshold and earn various rewards for pledging, please visit crowdfunder.co.uk/threshold2017.
Threshold Festival of Music & Arts was started by artists for artists and has its roots in the creative industries of Liverpool and the North West. Since 2011, they have held annual festivals bringing together a diverse wealth of artists, musicians, promoters, academics and enthusiasts to The Baltic Triangle district of Liverpool.
Threshold has been critically acclaimed in citywide, regional and national press and in 2016 was shortlisted as Best Festival for Emerging Talent in the UK Festival Awards. It has been described as “a life force for grass-roots and emerging arts” and is regarded by many as a platform for creative practitioners at all stages of artistic development.
Using the once derelict and now booming warehouse venues of Liverpool’s Baltic Triangle, which has drawn comparisons to Berlin, Shoreditch and the Meatpacking District of New York, Threshold has grown up in a playground for those seeking the alternative, experimental and fresh.
Threshold has always been a volunteer-led organisation and is now registered as a CIC (Community Interest Company). All their events are non-profit and the organisation has no permanent staff.
In the past, Threshold has benefited from funding from The Arts Council, Liverpool City Council and smaller scale sponsorship from a range of amazing local businesses. Through these sources, and ticket sales, the festival has been able to carry on and continue to develop; each year Threshold has grown in strength, size and quality.
Due to a shortfall in funding, their plans for Threshold Festival in 2017 are not currently matched by the budget available, so organisers have now turned to their fans for assistance.
“If you love live music, if you love supporting artists & emerging talent and if you love Liverpool, you can have a direct influence in making Threshold 2017 be an amazing multi-venue event again this year.”
Rewards for those that pledge include Festival Tickets, Merchandise, music and VIP packages, with rewards starting at just £5. The link to the Crowdfunder is crowdfunder.co.uk/threshold2017.
Pledges will ensure Threshold can:
- Pay fees or expenses to more of their grass roots artists
- Provide better food and drink to their artists and volunteers
- Print a souvenir festival programme and produce merchandise to raise funds for future events
- Enhance venues with better lighting, set design and projections to create immersive experiences
- Expand the line up and select artists proposing experimental projects
- Expand their marketing to reach a wider audience across the City Region, and make discounted tickets available to disadvantaged communities
- Highlighting the North West’s grassroots arts scene, Threshold returns to Liverpool for the seventh consecutive time, from March 31st to April 2nd with advance weekend tickets costing just £15.
Find out more about Arts Council England’s Matched Crowdfunding here