Roll Up for the Magical Memory Tour


Already lots of interesting memories uploaded here. The results of the research should be interesting too.

Roll up, roll up to the Magical Memory Tour.

Top Scientists are giving you the opportunity to take part in a scientific study about memory and the Beatles. The Magical Memory Tour is a collaboration between the British Association for the Advancement of Science (the BA), and scientists at the University of Leeds asking people to blog their memories of the Beatles to create the biggest database of “autobiographical memories” ever attempted.

The online survey set up by Professor Martin Conway and Dr Catriona Morrison from the Leeds Memory Group, aims to enhance our understanding of memory and how the brain functions whilst uncovering the role and influence the Beatles and their music have had on our lives. The survey is aimed at anyone, anywhere who has a memory relating to the Beatles. As global pop icons, the impact of the life, times and music of The Beatles will have affected many different generations, countries and cultures.

All that is needed from you is to take a few minutes to tell us your memories related to the Beatles whether it is to a particular song, album or even concert.
Log on to to input your own memories and explore and rate other people’s and discover which song, album or news event are the most vividly remembered.

The results of the study will be launched at the BA Festival of Science which is taking place across the European Capital of Culture, Liverpool from 6 to 11 September 2008.
For more details go to


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