New displays encourage visitors to city arts venues
Giant artworks have gone up on platforms at Liverpool Lime Street and locations across the city to highlight Liverpool’s cultural gems.
The “So Close” campaign sees National Museums Liverpool teaming up with other cultural organisations and commercial partners ACC Liverpool, Liverpool One and Merseytravel.
Key locations are being emblazoned with giant artworks showing off venues and their world class collections. The initiative is funded by the Northwest Regional Development Agency.
The move is designed to signpost how easy museums, galleries and other attractions are to reach by public transport and on foot. The displays will appear at Liverpool Lime Street as well as shop windows, bus stops and across Liverpool One.
Iconic objects and artworks from city centre museums and galleries will be seen bursting through walls. Train passengers will be greeted by a giant West African bronze head peeking through the glass to promote World Museum and an image of Henry VIII to promote the Walker Art Gallery.
Images of Salvador Dali’s Lobster Telephone will also appear at the station to highlight Liverpool TATE while other artworks citywide will promote the Bluecoat, FACT and ACC Liverpool.
Fiona Philpott, Director of Exhibitions at National Museums Liverpool said: “This is a great way for the arts and cultural venues to showcase world famous collections to new audiences. We want to signpost to people how easy it is to reach museums and galleries on foot and by public transport.”
Nigel Dove, Director of Marketing at the NWDA, commented: “This fascinating project is a great demonstration of the collections that are housed within the city of Liverpool, which visitors will come from far and wide to admire.
“I’m delighted to see these giant artworks popping up. Not only are they a great addition to the physical appearance of the city, but they’re a wonderful reminder of the astonishing venues we have right on our doorstep.”