Leading Figures from Arts and Culture to Speak at Tourism Symposium

Andrea Nixon, Executive Director, Tate Liverpool


Arts Council England has pledged their generous support to The Tourism Society’s Tourism Symposium taking place in Liverpool on June 2 and 3 as part of the International Festival for Business.

The theme of the Symposium is The role of tourism and culture in creating economic success. 

A powerful line up of speakers will explore how more productive and creative ties can be formed between professionals across the tourism, arts and cultural sectors. The first event of its kind, the Symposium will put these sectors right at the heart of the conversation about the generation of business, growth, employment and professional development. This two-day event will begin on Monday 2 June with educational study tours with Mersey Ferries and The Beatles Story, an evening reception at Tate Liverpool and dinner at Gusto Restaurant, followed by a day-long symposium on Tuesday 3 June at Merseyside Maritime Museum.

UKinbound was also announced this week as the latest Patron of the Symposium, joining VisitBritain, DCMS, VisitEngland, Marketing Liverpool, and Arts Council England. UKinbound will be holding a Discover Workshop in Liverpool on Monday 2 June aimed at promoting the city to inbound operators

Sandra Matthews-Marsh, Chairman, The Tourism Society commented: “I am delighted that both Arts Council England and UKinbound are working with the Tourism Society and our other Patrons to make this Symposium a success. This is exactly the sort of cooperation between tourism and culture that the event will be highlighting.”

Speakers at the Symposium will include:

John Kampfner, Director of the Creative Industries Federation and Chair of Turner Contemporary

Ken Robinson CBE FTS

Claire McColgan MBE, Director of Culture, Liverpool City Council

Jon Pywell, Bid Manager Hull City of Culture 2017

Andrea Nixon, Executive Director, Tate Liverpool

Juliana Delaney, CEO, Continuum

Nicola Shaw, CEO, HS1

Clara Mercer, Head of Marketing, British Fashion Council

Hilary Riva, Creator of London Fashion Week

Dr James Kennell, University of Greenwich

Alastair Upton, Chief Executive, Creative Foundation

Pam Wilsher, Head of Visitor Economy, Liverpool City Region Local Enterprise Partnership

Jon Pratty, Relationship Manager, Creative Media, Arts Council England

Geoffrey Brown, Director at EUCLID

The Symposium (3 June) will be held at the Merseyside Maritime Museum, Albert Dock, Liverpool, L3 4AQ

Book Tickets here