Go Superlambananas – ‘most important creative innovation of the past year’

Phil Redmond has nominated Go Superlambananas by Wild In Art as the most important creative innovation of the past year, as part of c&binet’s creative business review of 2008.

C&binet is a network which links the international creative and commercial communities to inspire new ideas and opportunities, demonstrate the economic power of creativity and help shape the world’s creative economy.

To be honest I laughed when I read this but then struggled to think of many alternatives. Someone nominated Amy Winehouse!!!

Phil says “The project became a resounding success with everyone. It took the original idea from derision to one of huge affection, encapsulating as it did the city’s spirit for the quirky and unpredictable, and indicating how art and culture mean different things to different people at different times.”