Sound City has enlisted the help of a panel of some of the most influential music bookers, promoters and industry insiders in the country to choose the finalists from amongst the thousands of acts from across the globe that have applied to play next year’s new-look Sound City.
Sound City CEO Dave Pichilingi explained that the team “want as broad and eclectic a new talent bill as possible, and it made sense to work with these regional experts and tastemakers so that every corner of the UK was represented from South London to Northern Ireland.”
Panelists include Mikey Jonns, who runs the legendary club night This Feeling, once described as the most important club night in the UK by Alan McGee. Other names include David ‘Stumpy’ Hanvey of My First Music in Scotland and purveyor of Glasgow’s Dirty Weekend festival, Jay Taylor; music journalist, illustrator, producer, presenter and booker at Manchester’s Ruby Lounge, Bob Allen from Generator, the UK’s leading music development agency based in the North East and Peter Guy, Liverpool Echo’s multi-media editor and renowned music blogger with Getintothis (amongst others).
In addition to the regional panelists, Sound City will is working with export agencies and taste makers from around the world to curate its international programme which includes artists from over 25 different countries performing annually.
As part of this announcement Sound City are also unveiling the amazing news that it has struck a deal with GMR Marketing who manages MusicLink, the internal Omnicom Group music search portal that connects artists music with agencies and brands that may want to use their material on media products such as films and adverts. All the new acts chosen to play at Sound City 2015 will be offered the chance to be showcased in this way. This is an exclusive deal in the UK and potentially really important and lucrative to the bands chosen to be part of the festival. It could kickstart music industry careers in a big way.
Applications to play at Sound City 2015 are still being accepted, the deadline is 16 Feb. To buy wristbands or to apply to play at Liverpool Sound City 2015 visit www.liverpoolsoundcity.co.uk