Freelance Marketing Coordinator, Liverpool Arab Arts Festival

Freelance Marketing Coordinator

Liverpool Arab Arts Festival  (LAAF) is looking for a committed and experienced freelance Marketing Coordinator to play a key role in delivering its 2019 festival


Founded in 1998, Liverpool Arab Arts Festival is a registered charity delivering arts and community programmes that bring diverse cultures together, increasing appreciation and awareness of Arab culture and arts at a local, national and international level.

Our year-round programme of events and community projects includes Liverpool Arab Arts Festival, established in 2002 and still the UK’s premier annual Arab arts festival.

Each year, our festival brings a thrilling celebration of Arab culture to venues across the city and showcases the richness of Arab culture through a packed programme of visual art, music, dance, film, theatre, literature and special events.

Liverpool Arab Arts Festival will run from Friday 5 – Sunday 14 July 2019.

We particularly welcome applications from black and minority ethnic (BAME) applicants as this group is currently under represented in the arts.


Job Description: 

Post:                                      Freelance Marketing Coordinator
Reporting to:                       Director and Festival Programme Manager
Hours:                                   16 hours (2 days per week) becoming full time during Liverpool Arab Arts Festival in July 2019
Fee:                                        £4,000
Contract duration:            Equivalent of 44 days until the end of July 2019.
Based:                                   In the LAAF office at Bluecoat and off-site for events

Main activities/Responsibilities:

  • Work closely with the LAAF team and its partner marketing agency to plan and deliver an agreed marketing strategy for the 2019 festival
  • Manage and create engaging content for LAAF’s core social media platforms
  • Manage and maintain LAAF’s website, publishing content aimed at increasing traffic and raising awareness of LAAF’s charitable status to encourage online donations
  • Work with partners to coordinate the collation and quality control processes for the festival brochure, including: sourcing copy, approval, image rights and managing process of Arab translation
  • To analyse regional and national audience data and profiles, applying actions to reach new audiences
  • Publish monthly e-newsletters aimed at increasing LAAF’s mailing list numbers
  • Draft press releases for events to support PR activities
  • Research, develop and maintain marketing relationships with local, national and international partners
  • Be present at LAAF events, managing social media and ensuring overall GDPR compliance
  • Support LAAF’s increased digital activities where possible
  • Coordinate and contribute to the festival evaluation report


Audience Development

  • Manage LAAF’s evaluation materials and data collection processes for the festival, including the collating audience, visitor, artist and volunteer data in line with funder reporting criteria
  • Represent LAAF at Audience Agency meetings
  • Manage the festival’s customer care, complaints, access, equality and interpretation policies
  • Take a creative approach to increasing traffic to LAAFs website and social media platforms



  • Provide support to the Director and Festival Programme Manager as required
  • To ensure branding and other marketing obligations to funders and sponsors are met
  • Carry out duties with full regard to LAAF’s Equal Opportunities policy
  • Be available throughout the entire festival period, with rota to be agreed in advance
  • Represent LAAF at external events when appropriate
  • Carry out other duties commensurate with the post as required

Person specification

  • A minimum of 3 years of marketing experience in the cultural sector
  • Must possess knowledge and experience of adhering to GDPR guidelines
  • Experience of Audience Agency collation and reporting
  • Understanding of cultural sensitivities in relation to image and copy control
  • Demonstrate experience in project coordination
  • Excellent communication and time management skills
  • Effective in managing relationships at all levels
  • Ability to work under pressure and meet deadlines
  • Strong attention to detail and thoroughness in your work
  • Sensitivity and understanding to the different contexts of LAAF’s diverse work and audiences
  • Excellent IT skills, including managing websites and social media
  • A flexible and proactive approach to work
  • Ability to work occasional evening and weekend shifts

Deadline:  5pm, Monday 18 March 2019

To apply, please submit the following:

  • CV and covering letter (maximum 2 sides of A4) demonstrating your suitability for the role
  • A completed Equal opportunities monitoring form

Please email your completed application to  with the subject ‘Marketing Coordinator application.’

Interviews to be held the week commending Monday 25 March 2019.

For more information, please email