Director of Marketing and Communications, HOME Manchester

Director of Marketing and Communications, HOME Manchester

·        To form part of a Directorate to support the Artistic Director & CEO and Executive Director in developing strategy and policy for HOME.

·        To provide strategic direction to the marketing department through the execution and monitoring of an annual marketing and communication strategy and audience development plan.

·        To ensure that the Marketing and Communications function stays at the cutting edge of new trends in digital marketing and comms.

·        To work with the Head of Programming, Head of Film and Artistic Strategy Group to strategically inform choices that help ensure that our audience and box office targets are achieved.

·        To act as ‘brand director’ ensuring consistent use of HOME’s brand guidelines in all marketing communications material across the organisation.


·        To oversee and sign off all campaign plans to ensure they are aligned with the strategic goals of the organisation.

·        To support the Executive Director to service and report to the meetings of the GMAC board and relevant sub-committees.

·        To lead on significant marketing relationships including Visit Manchester, Marketing Manchester, Audience Agency, Cultural Destinations Steering Committee, City Co.

·        To support the Executive Director in reporting into and communicating with key funders and stakeholders including Manchester City Council, Arts Council England, Greater Manchester Combined Authority and British Film Institute.

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