Cains the Beer of Culture

from Daily Post

Cains Brewery in £1m Culture sponsor deal
Nov 11 2005

EXCLUSIVE by Sam Lister Daily Post Staff
CAINS Brewery is to be unveiled as a key backer of Liverpool’s reign as Capital of Culture in a £1m deal, the Daily Post can reveal.

Brothers Ajmail and Sudaghara Dusanj are to become the seventh sponsors of the 2008 celebrations after two years of negotiations.

The firm will also be the first to be named as an official supplier, which means their beers will be at all culture company events over the next four years, including the Mathew Street festival.

Every can and bottle produced at the Stanhope Street brewery will be stamped with the 08 logo and all promotions as well as the Cains pubs will market culture events.