FASHION V SPORT
ENDS on 31 May 2009
The Walker Art Gallery is to host a stylish exhibition on tour from London’s Victoria and Albert Museum, exploring the relationship between contemporary fashion and global sportswear brands over the last 20 years.
From 13 February to 31 May 2009, Fashion V Sport will allow visitors to look at the creative connections that exist between the two industries that so affect the way we dress today.
Divided into four sections, Dare, Display, Play and Desire, the exhibition guides the visitor through a range of styles, outfits and objects to reveal the factors which interlink fashion and sport.
Displaying around 50 outfits and 120 objects including contemporary sportswear, streetwear, accessories and shoes, the exhibition aims to reflect the convergence of fashion and sport, showing the extent to which designers take inspiration from each other to score hits on the both the catwalks and the sports fields.
Designers such as Stella McCartney collaborating with well known sports brands like Adidas, illustrate sportswear’s popularity as a fashion statement. Fashion V Sport shows how designers such as Dries van Noten and Vivienne Westwood have reworked original sportswear staples such as the grey jersey tracksuit, redefining them as high-end must-have fashion items.
Dare looks further at contemporary fashions and how sportswear is rated highly as an essential part of the modern wardrobe. With the lines becoming blurred in the use of sportswear for its main purpose, sports technologies are being integrated into every day fashions, and the exhibition highlights the struggle that has developed between traditional and innovative design.
The sections Display and Play highlight the street as the most crucial space where sportwear is worn as fashion. Particularly relevant to Liverpool, it is common practice to wear a t-shirt of a certain colour, not only as a piece of casual wear but also to pledge allegiance to the football team you support, therefore making the t-shirt’s purpose two-fold.
These sections also trace the customisation of sports fashion including a jacket reconstructed from sections of Nike clothing by cult designer Dr Romanelli, and show how the creativity of customizers such as I-Saw and Nash Money has been embraced by global superbrands.
Desire features examples of advertising campaigns for fashion brands, including sports personalities such as David Beckham and David James modelling for Armani along with designer sporting accessories including a Paul Smith-designed snowboard and Chanel fishing bag.
This final section also uncovers the world of sportswear obsessives, from collectors who own hundreds of pairs of trainers, to the Japanese fashion designer Hirofumi Kiyonaga who has created a brand named after his virtual football team ‘Football Club Real Bristol’, for which he designs two fashion collections each year.