Photo: Keith Millard, Lloyd Page and Jason Harborow
VIRGIN TRAINS ON TRACK FOR LIVERPOOL 08
Virgin Trains has today become an Official Partner of the Liverpool Culture Company.
The £2 million deal will see Virgin Trains, which operates high speed, high quality train services between Liverpool and London, supporting Liverpool’s year-long celebration as European Capital of Culture.
As part of the deal, Virgin Trains have agreed to promote Liverpool 08 across its stations, trains, website and publications to a potential audience of more than 20 million people over the next year.
Craig Inglis, Virgin Trains Sales and Marketing Director, said: “We are delighted to be supporting Liverpool and its community as an Official Partner of the prestigious Capital of Culture.
‘’There are going to be some amazing events in 2008 and we look forward to getting involved. And European Capital of Culture year is just the start, we are committed to improving the region for the long-term with more trains and slashed journey times from 2009.
“We are especially pleased that rail has become the travel mode of choice for journeys to and from London, with thousands of passengers voting with their feet and turning their back on domestic air routes.