I’m still waiting for my share.
Turner Prize brings £10m to Liverpool
• Renowned arts prize generates £10m for city-region
• Over 71,000 attended exhibition at Tate Liverpool
A report commissioned by the Northwest Regional Development Agency (NWDA) and Tate Liverpool has revealed that the Turner Prize 2007, the curtain-raiser for Liverpool’s year as European Capital of Culture, generated in excess of £10 million for the Merseyside economy.
A staggering 71,800 people visited the exhibition at Tate Liverpool, which was supported by the NWDA, and over 3.6 million watched Turner Prize coverage on Channel 4.
The report shows that the Turner Prize was a key driver in attracting people to the city, creating significant income for the region’s visitor economy. The results highlight the importance of culture as an economic driver in England’s Northwest.
This was the first time the prize had been presented outside London since it began in 1984. The success of the exhibition, which was the best attended ever at the Albert Dock gallery, has been attributed to the excellent partnerships forged between Tate Liverpool and its sponsors and a groundbreaking national marketing campaign. The brand positioning of the Turner Prize helped attract global attention to Liverpool.
Last month the Turner Prize won Best Tourism Experience at the Mersey Partnership (TMP) Annual Tourism Awards, further highlighting the role that culture plays in attracting visitors to the region.
The Turner Prize 2007 was supported by Arts Council England, Liverpool Culture Company, Northwest Regional Development Agency, Milligan and Tate Members.
Peter Mearns, Executive Director of Marketing at the Northwest Regional Development Agency (NWDA), said:
“This boost to Merseyside’s economy is a dramatic example of the power of art to generate economic benefits. High profile events such as the Turner Prize not only have a huge impact on the regional economy, but also have an important role to play in shaping perceptions of the Northwest. The exposure that Liverpool received during the three months of the exhibition will no doubt create a legacy for the city as a cultural destination.”
Andrea Nixon, Executive Director of Tate Liverpool, said:
“Hosting such a major event at Tate Liverpool was both an honour and an achievement. We are delighted that the Turner Prize 2007 has had such an impact on the city, at a time when economic investment in the region is important. At the same time we are pleased to be attracting new visitors from across the Northwest that will visit Liverpool time and again to enjoy the visual arts on offer in the city.”