The John Lennon Art & Design Building: Historic Advertising in the Classroom

Screen Shot 2014-10-31 at 10.03.2418 November 2014

5-8pm

Free – book here

Historic Advertising in the Classroom is a practical workshop for secondary school history teachers from across Merseyside where you will be asked to consider historic advertising as a source for use in the classroom. Convened by Dr David Clampin, it will take as its focus British press advertising of the Second World War to present a new perspective on our understanding of the home front informed by his on-going research and recently published monograph, Advertising and Propaganda in World War II. Cultural Identity and the Blitz Spirit (I.B.Tauris).

Experience shows that children of school age are extremely advertising literate and are readily able to critique commercial advertisements with a clear understanding of the underlying rationale and motives. By mapping these skills onto advertising from the past, some of the barriers that might otherwise exist in terms of approaching primary sources can be overcome to improve pupils’ skill sets in the field of reconstructing the past.

This session is intended to be interactive and hands-on with LJMU staff facilitating approaches to the reading of commercial advertising as a primary source and specifically how it might relate to, and inform, our understanding of life in Britain between 1939 and 1945. Within this session, a range of sources and examples will be made available with the intention that, by the end, participants will have drawn together teaching packs that can be used in the classroom. Subsequent to this event, materials created will be collated and circulated to all participants for their own use.

Complimentary refreshments will be provided in the course of this event.

My Life in Advertising encourages a variety of audiences to extend and expand the life of historic advertising beyond a mere curio of nostalgic pictures into something of contemporary utility which informs and reflects on our day-to-day lives. Advertising as Art is a free, open access exhibition exploring some of the iconic advertising campaigns of the 60s, 70s and 80s. Drawing on the archives of the History of Advertising Trust (HAT) this exhibition will chart the creative process that gave rise to some of our best known advertising campaigns and call on viewers to evaluate their creativity and, especially, question the extent to which this advertising can be regarded as art. Meanwhile, Historic Advertising in the Classroom is a practical workshop for secondary school history teachers from across Merseyside which will consider the use of advertising in the classroom as a primary source. This will be an interactive session in which a range of sources and examples will be made available with the intention that, by the end, participants will have drawn together teaching packs that can be used in the classroom.

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