The John Lennon Art and Design Building: ‘The Art School Kids’: Art and Creativity in Commercial Advertising

Screen Shot 2014-10-31 at 10.03.2417 November 2014

10am–5pm

Free – book here

A free, open access exhibition exploring some of the iconic advertising campaigns of the 60s, 70s and 80s. This was a unique time in the advertising industry when a group of distinct individuals emerged from the arts schools with a determination to apply their febrile imaginations in commercial pursuit. Drawing on the archives of the History of Advertising Trust (HAT) this exhibition will chart the creative process that gave rise to some of our best known advertising campaigns and call on viewers to evaluate their creativity and, especially, question the extent to which this advertising can be regarded as art.

My Life in Advertising encourages a variety of audiences to extend and expand the life of historic advertising beyond a mere curio of nostalgic pictures into something of contemporary utility which informs and reflects on our day-to-day lives. Advertising as Art is a free, open access exhibition exploring some of the iconic advertising campaigns of the 60s, 70s and 80s. Drawing on the archives of the History of Advertising Trust (HAT) this exhibition will chart the creative process that gave rise to some of our best known advertising campaigns and call on viewers to evaluate their creativity and, especially, question the extent to which this advertising can be regarded as art. Meanwhile, Historic Advertising in the Classroom is a practical workshop for secondary school history teachers from across Merseyside which will consider the use of advertising in the classroom as a primary source. This will be an interactive session in which a range of sources and examples will be made available with the intention that, by the end, participants will have drawn together teaching packs that can be used in the classroom.

Duckinfield Street, Liverpool, L3 5RD

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