The high-profile brief to brand the £72m Museum of Liverpool, which is being hailed as the world’s first national museum devoted to a regional city, has been collected by London-based Pentagram.
In what will no doubt be seen as a disappointing development for the clutch of regional agencies pitching for the task – over 90 teams were competing for the business – Pentagram were chosen as winners by the museum’s brand steering panel after a two stage process.
Phil Redmond, chair of National Museums Liverpool, said in a statement: “National Museums Liverpool and the Museum of Liverpool are world-class and one of a kind, and the Museum of Liverpool is the largest newly-built national museum in Britain for over a century.
“It is important therefore to find a suitable image and brand that reflect this.
“Pentagram have a proven track record on an international stage as well as a reputation for strategic thinking and an innovative approach.”
The Museum, which is scheduled to open next year, will be the newest landmark to appear on the city’s waterfront and is expected to attract more than 750,000 visitors a year.
Pentagram’s team on the project will be led by strategist Simon Paterson and lead partner Angus Hyland.