Trinity Mirror North West & North Wales, publishers of the Liverpool Echo and Liverpool Daily Post, is to become Official Partner to the European Capital of Culture 2008.
The Liverpool Echo and Liverpool Daily Post played a crucial role in Liverpool winning the Capital of Culture crown in June 2003. The papers campaigned vigorously and worked closely with other agencies on Merseyside to secure its success.
The deal, announced today, gives Trinity Mirror North West & North Wales the chance to work closely with The Liverpool Culture Company on a range of exciting new publishing opportunities leading up to 2008 and beyond. The partnership is a deal worth £2m, made up of cash, marketing support and publishing agreements.
Trinity Mirror North West & North Wales Regional Managing Director Sara Wilde said: “The Liverpool Echo and Liverpool Daily Post are part of the fabric of Liverpool. Our papers have a heritage here stretching back to 1855 and we will continue to be at the heart of the city’s culture.
The Liverpool Culture Company, which has a £94.9m four year budget to deliver 2008, is a year ahead of schedule in its Official Partner programme after setting an initial target of having 12 partners by 2008.
Jason Harborow, Chief Operating Officer of Liverpool Culture Company, said: ”Our portfolio of partners demonstrates that business is backing Liverpool 08 in a big way. With Trinity’s support the culture company now has the ability to reach more than five million people and tell them about the exciting plans we have in store for 08.”