Liverpool Biennial down to final two in branding search

Biennial: a fresh look awaits

Liverpool Biennial down to final two in branding search – North West Media News – How-Do.

Exciting isn’t it.

Liverpool Biennial has confirmed that it has reached a final shortlist of two agencies, as it looks to create a fresh brand for its upcoming calendar of events in 2010.

The team at Liverpool Biennial has confirmed that it has reached a final shortlist of two agencies, as it looks to create a fresh brand for its upcoming calendar of events in 2010.

A spokesperson for the organisation confirmed to How-Do that, as reported earlier this week, an initial 10 agencies had pitched for the task (budgeted at £30k, with an extra £230k collateral budget), with interest coming from both the North West and from London-based firms.

The contenders have now been whittled down to two finalists, both from the region – they are Dorothy and Thoughtful.

A decision is expected shortly on which team will be handed the task of creating a brand that should appeal to multiple audience groups – from artists, to stakeholders, to potential attendees at the festival – and work across a wide variety of mediums.

www.biennial.com

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