Study shows continued success for Liverpool Biennial 2006
The Mersey Partnership’s market research report on the fourth Liverpool Biennial, 16 September – 26 November 2006, has come up with some stunning headlines indicating that the event continues to grow as the UK’s contemporary visual art festival, and as major player in the cultural economy as well.
The 2006 festival received 400,370 visits – hitting its target and attracting 50,000 more than 2004. Of these visitors, 50% travelled from outside the Merseyside region, and the event created an additional £13.5 million spend in the city (5 times the investment of public funding it receives).
In comparison to 2004, the 2006 festival also attracted more staying visitors with the majority seeing it as an exciting event for Liverpool and something that the city can be proud of.
Visitors were interviewed from Chile, Denmark, Ireland, Germany, Japan, the Netherlands, Switzerland and USA as well as from the UK.
Lewis Biggs, Chief Executive of Liverpool Biennial said,