Latest National Ad Campaign for Liverpool Tourism

VL-AD-MAY-2010-FINAL

Doesn’t Liverpool look great!

TMP LAUNCHES NEW NATIONAL ADVERTISING CAMPAIGN TO PROMOTE LIVERPOOL CITY REGION SHORT BREAKS

Liverpool’s iconic UNESCO World Heritage Waterfront and major cultural events programme is the focus of TMP’s latest national advertising campaign.

The campaign has been produced by The Mersey Partnership, the Official Tourist Board for Liverpool City Region.

The six-week campaign will be seen online for the first time tomorrow (Friday, 21st May) and will feature in Saturday’s Independent magazine and Seven magazine in the following day’s Sunday Telegraph.

Further appearances will follow in supplements within The Sunday Times, The Guardian, The Observer, the Daily Mail and The Daily Telegraph, as well as the London Evening Standard magazine.

The campaign will also run in specialist travel publications Condé Nast Traveller, BBC Lonely Planet, Sunday Times Travel Magazine and Time Out London.

In addition to print advertising, the campaign will also be feature on a number of poster sites at key London Underground stations. Additional online presence includes websites of The Guardian, London Evening Standard, BBC Lonely Planet, the Daily Mail and the Daily Telegraph.

The artwork features a stunning panoramic image of Liverpool’s waterfront, which was awarded the prestigious UNESCO World Heritage Site status, and also many of the city’s famous landmarks and cultural venues, including the Three Graces, Museum of Liverpool, Albert Dock, Metropolitan Cathedral, Liverpool Cathedral and Echo Wheel of Liverpool.

The advertisement also highlights forthcoming events including Picasso: Peace and Freedom at Tate Liverpool, On the Waterfront, Liverpool Biennial International Festival of Contemporary Art, the Royal Liverpool Philharmonic Orchestra’s Mahler Edition and the John Lennon Tribute Season.

The diverse cultural programme includes fine art, major concerts, family fun, street theatre, visual spectaculars and public art – an exciting line-up which will attract both new and returning visitors to the city to experience the City Region and its established cultural institutions.

Christoph Grunenberg, Director of Tate Liverpool, added: “TMP’s striking new advertising campaign will reach a wide audience and promote both this fantastic show, and the city of Liverpool, to future visitors around the country. Our summer exhibition Picasso: Peace and Freedom is the most ambitious show at Tate Liverpool since Klimt in 2008. We hope that this exhibition will again bring visitors to Liverpool from around the North West and beyond, as Klimt did during 2008.”

www.visitliverpool.com

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