I like the quote from the Sayers guy "You can't be inspired on an empty stomach, and we are all set to feed the visitors with our award-winning savouries and sandwiches." Last time I looked they didn't have any vegan-friendly savouries or sandwiches, ah well.

Liverpool's favourite retail baker Sayers has become an Official Partner to the European Capital of Culture 2008, in a deal which gives the events programme a massive promotional boost.

Sayers has over 220 shops across the North West, Yorkshire and North Wales and, as part of the agreement, each one will display information about Capital of Culture events.

In addition Sayers' delivery fleet, which covers millions of miles each year, will be liveried with Capital of Culture branding, adding to the exposure the events will receive.

Over 30 million people visit Sayers shops each year and by putting information about cultural events into their hands the company believes it will deliver enormous value to Liverpool over the next three years.

The great majority of visitors to Capital of Culture events will be from people within 90 minutes' drive of Liverpool, which perfectly matches the locations of Sayers shops.
Full article.

Posted by Ian Jackson at November 25, 2005 02:19 PM | Permalink | Comments (0)

Via Merseyside ACME...

Date: Wednesday 2nd November 2005
Time: 6pm - 9pm (including buffet)
Venue: Philharmonic Hall, Hope Street, Liverpool L1 9BP
Cost: £5

The Capital of Culture 2008 is set to be one of the most important years in the regeneration of Liverpool. Kris Donaldson, Marketing Director for Liverpool Culture Company will be discussing how The Culture Company plan to meet this well publicised marketing challenge along with answering questions from the audience.

Marketing 08 will bring together representatives from the creative industries sector, the Liverpool Culture Company and the Chartered Institute of Marketing; and will be your chance to hear how the Liverpool Culture Company plan to rise to 'the challenge' in the build up to 2008.

Refreshments and a buffet will be available in the relaxed surroundings of the Rodewald Suite in the Philharmonic Hall. There are limited places available. To reserve your place please contact Julie Rice julie.rice@liverpool.gov.uk at Merseyside ACME for a ticket.

Posted by Ian Jackson at October 28, 2005 06:35 PM | Permalink | Comments (0)