Callout for brand refresh: LightNight Liverpool

The eighth edition of LightNight Liverpool, the city’s late-night arts and culture festival, will take place on Friday 19 May 2017. Ahead of this date, we are looking for an agency / freelancer to undertake a refresh of the festival brand and website. LightNight has a strong existing brand and identity; the purpose of this refresh is to maintain the festival’s strong look and feel while encompassing the scope of the festival’s growth in recent years.

The deadline for applications is midnight on Monday 16 January. The full design brief and application information can be found here

LightNight has a strong existing brand and identity; the purpose of this refresh is to maintain the festival’s strong look and feel while encompassing the scope of the festival’s growth in recent years, to try something new, and to reach an even broader audience – especially those with little or no existing interest in the festival / arts and culture in the city.

Your brand identity concept should be:

  • Vibrant
  • Simple
  • Clean
  • Stylish
  • Accessible / inclusive
  • User friendly
  • Include a logo featuring the text ‘LightNight Liverpool’
  • Space for a short festival strapline

Please consider that historically, the festival brand has not been photography-led; this is due to the wide scope of activities and events.

TARGET AUDIENCE

  • Members of the public of all ages – particularly those with limited or no engagement with arts and culture
  • Venue operators
  • Event organisers
  • Artists
  • Arts organisations

ASSETS REQUIRED

When answering this brief please consider that the brand identity is to be used across the following:

  • Programme – A printed brochure to contain LightNight introduction, event listings, venue list, location map, timed chart and potential partner advertising. All relevant information will be provided by Open Culture.
  • In previous years the printed programme has comprised a 32pp A5 brochure. On request a PDF copy of the 2015 & 2016 festival programme can be provided via email to give an indication of previous content, organisation, flow etc. All copy and information will be provided by Open Culture as a Word document, unless requested in another format.
    Print run: (in the region of) 10,000
  • Flyer – A teaser flyer for early promotion of the event prior to the distribution of the full programme. Copy will be provided by Open Culture.
    Print run: (in the region of) 30,000 – 35,000
  • Posters – One sided colour posters, echoing the front of the flyer. Copy will be provided by Open Culture. A4, A3 and A0 flyposters.
    Print run: (in the region of) 200 x A4, 200 x A3, 60 x A0 flyposters.
  • Merchandise – tote bag, volunteer T-shirts, badges, stickers
  • Point of sale – twist and lock point of sale stands for LightNight programmes, specifications to be discussed
  • Banners – large banners advertising the festival. Specifications to be determined
  • Additional artwork including but not necessarily limited to: print and online advertisements, bus streetliners, on-street correx signage, window vinyl, branding for e shots / social media.
  • Website – see detailed website requirements below.

*Where possible Open Culture will source sample prints on various stocks ahead of printing, and our preference is to use sustainable paper stock and to source print services locally*

WEBSITE

Alongside a brand identity and logo refresh, we are also looking to redevelop the LightNight website.

  • WordPress-based with straightforward back-end functionality – information will be uploaded by Open Culture
  • Easy to navigate for the public – the website will host information for all LightNight events
  • User-friendly – information must be clearly presented and easy to find
  • Accessible
  • A mobile or mobile-optimised version of the website is also required

The website requires the following essential elements:

  • Search function
  • Social buttons
  • Itinerary facility (to be discussed)
  • Basic online shop (for programme and merchandise sales)
  • Video embed function

A rundown of web pages and any additional functionality that may be required will be provided at a later date.

The existing LightNight website can be viewed at http://www.lightnightliverpool.co.uk/about

BUDGET The total budget for this project is £7,000 (excluding VAT) to cover design and development of all items listed above.

To view the full design brief and application details, click here

APPLICATION REQUIREMENTS

To apply for this brief, please submit the following by no later than midnight on Monday 16 January 2017.

  • Your portfolio, including examples of similar projects that you have completed
  • Links to any websites you have designed / developed
  • LightNight logo (must include text ‘LightNight Liverpool’) and brand identity concept
  • Examples of how logo and brand identity would be applied to one or more of the assets detailed within this brief
  • Details of any preferred printing processes, paper stock etc
  • A cost breakdown of all marketing collateral contained within this brief, including:
    – Concepts
    – Design time
    – Supply of artwork
    – Website design
    – Website development
    – Website testing
    – Hosting
    – Any other fees
  • If short listed you may be invited to attend a short interview on Wednesday 18 January 2017.

To view the full design brief and application details, click here