ARENA ART AND DESIGN ASSOCIATION
WORLD LIVERPOOL
Marketing and Promotions Manager
DATE OF ISSUE: 24th April 2007

INTRODUCTION:

Arena aims to open up creative communication and dialogue throughout the world’s Liverpool’s to crystallize in a series of events and exhibitions to be held during the Biennial 2008.

Three artists from places around the world that are named Liverpool, will undertake a residency in Arena Studios Liverpool UK. Simultaneously three artists from Arena will fly out to these respective world Liverpools and occupy the studio spaces vacated by the visiting artists. All six artists will undertake a residency for the duration of 1-3 months in each Liverpool and will then return home. After their return they will be given a period of 1-2 months to make an artwork/creative response based on their experiences while on the residency. An exhibition will be held at the start of the 2008 Liverpool Biennial where all 6 participating artists will show their work in Liverpool UK. The resulting exhibition will then tour to each of the participating Liverpools.

A website will be built to provide a platform for communication between all of the project participants and the wider public. It will contain a custom built forum where the participating artists will be asked to record their experiences during the residency and where users can add comments/information and anecdotes about all of the world’s Liverpools. We will use it as a tool for comparing and contrasting the differing cultures throughout the world’s Liverpools, the findings and processes will be part of the final exhibition.

1. EXECUTIVE SUMMARY
Before during and after this this project we will need a pro-active and invigerous marketing and promotion programme.

2. SERVICES TO BE PROVIDED
The main targets of this strategy will be:

o To highlight and promote Arena’s support and promotion of excellence in the arts.
o To promote the project and the project aims of creative collaboration and imaginative communication throughout different cultures with a common name.
o To promote Liverpool UK, the visual art scene and Arena’s place within this.
o To reach and attract a worldwide audience.
o To promote all events associated with the project, locally, nationally and internationally.
o To research, source and attract potential sponsors.
o To aim at promoting a long term legacy.

The person or company we enlist to deliver these objectives would need to:

o Be experienced in marketing and promotion
o Have a tangible experience and knowledge of the arts
o To demonstrate knowledge of Liverpool UK and what the Capital of Culture Award means.
o To be dedicated and hardworking
o To be able to work well within Arena team
o To have a clear understanding of promoting and marketing on a world wide scale.
o To have experience in successfully obtaining sponsorships.

3. SCHEDULE

The term of the contract will be from beginning of July 2007 to the end of December 2008

4. PLACE OF WORK

It is expected that the place of work will be at the candidates own premises with time spend at the office in Arena Studios.

5. EMPLOYMENT OF THE MARKETING MANAGER

The Marketing Manager will be working for Arena Charity on a freelance basis with funding yet to be confirmed.

6. SELECTION PROCESS

Application:
CV and statement
Your application will be evaluated and, if necessary, further clarification sought.
Short-listing process.
Interviews.

7. DEADLINE

Deadline for submissions: 31st May 2007

Either emailed to arenastudios@btconnect.com

or posted to:

Arena Art and Design Association
4 Jordan Street
Baltic Triangle
Liverpool
L1 0BP

Tel: 0151 7079879
www.arena.uk.com