For lovers of Vodka and Lomo cameras. That includes us here at artinliverpool.
Absolutlomo.com takes center-stage in the ABSOLUT LOMO campaign; visitors are invited to a Gallery featuring ABSOLUT LOMO art. For the first time ever in ABSOLUT history, people are encouraged to participate with own photos in the project. The pictures will be hand-fitted to the Gallery wall and featured in the exhibition.
Absolutlomo.com goes live on November 20 and photographers are welcome to send in photos until February 28, 2007. This is the outcome of a unique collaboration between ABSOLUT and The Lomographic Society.
The ABSOLUT LOMO print advertising displays how six dedicated artists have interpreted the ABSOLUT VODKA brand and their artwork – through a Lomo camera lens. This is also the base for the photo exhibition on display on Absolutlomo.com, launching on November 20.
The website also clashes digital and analog: the featured Gallery is a real room, located in the center of Stockholm/Sweden, where the photos sent in by photographers from around the world will be printed out and fitted on the wall.
Twice an hour, a high-resolution image will be taken inside the Gallery. As these pictures are constantly updated on the website, a
stop-motion-film is created. This way, consumers will be able to see how the exhibition is evolving day by day.